Wednesday, April 8, 2009

Spoiler embargo

Rowling made a public request that anyone with information about the content of the last book should keep it to themselves, in order to avoid spoiling the experience for other readers.[21] To this end, Bloomsbury invested GB£10 million in an attempt to keep the book's contents secure until the 21 July release date.[22] Arthur Levine, U.S. editor of the Harry Potter series, denied distributing any copies of Deathly Hallows in advance for press review, but two U.S. papers published early reviews anyway.[23][24]

Online leaks and early delivery
In the week before its release, a number of texts purporting to be genuine leaks appeared in various forms. On 16 July, a set of photographs representing all 759 pages of the U.S. edition was leaked and was fully transcribed prior to the official release date.[25][26][27][28] The photographs later appeared on websites and peer-to-peer networks, leading Scholastic to seek a subpoena in order to identify one source.[29] This represented the most serious security breach in the Harry Potter series' history.[30] Rowling and her lawyer admitted that there were genuine online leaks.[31] Reviews published in both The Baltimore Sun and The New York Times on 18 July 2007 corroborated many of the plot elements from this leak, and about one day prior to release, The New York Times confirmed that the main circulating leak was real.[30]
Scholastic announced that approximately one ten-thousandth (0.0001) of the U.S. supply had been shipped early — interpreted to mean about 1,200 copies. One reader in Maryland received a copy of the book in the mail from DeepDiscount.com four days before it was launched, which evoked incredulous responses on the part of both Scholastic and DeepDiscount. Scholastic initially reported that they were satisfied it had been a "human error" and would not discuss possible penalties.[32] However, the following day Scholastic announced that it would be launching legal action against DeepDiscount.com and its distributor, Levy Home Entertainment.[33] Scholastic has filed for damages in Chicago's Circuit Court of Cook County, claiming that DeepDiscount engaged in a "complete and flagrant violation of the agreements that they knew were part of the carefully constructed release of this eagerly awaited book."[34] Some of the early release books soon appeared on eBay, in one case being sold to Publishers Weekly for US$250 from an initial price of US$18.[35]

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