Wednesday, April 8, 2009

Price wars and other controversies

Asda[36] plus several other UK supermarkets, had already taken pre-orders for the book at a heavily discounted price. ASDA then sparked a further price war two days before the book's launch by announcing they would sell it for just GB£5 a copy (about US$10). Other retail chains also offered the book at discounted prices.[37]
In Malaysia, a similar price war brought about controversy regarding sales of the book.[38]Four of the biggest bookstore chains in Malaysia, MPH Bookstores, Popular Bookstores, Times and Harris, decided to pull Harry Potter and the Deathly Hallows off their shelves as a protest against Tesco and Carrefour hypermarkets. The retail price of the book in Malaysia is MYR 109.90 (about GB£16), while the hypermarkets Tesco and Carrefour sold the book at MYR 69.90 (about GB£10). The move by the bookstores was seen as an attempt to pressure the distributor Penguin Books to remove the books from the hypermarkets. However, as of 24 July 2007, the price war has ended, with the four bookstores involved resuming selling the books in their stores with discount. Penguin Books has also confirmed that Tesco and Carrefour are selling the book at a loss, urging them to practice good business sense and fair trade.[39]
The book's early Saturday morning release in Israel was criticised for violating the Sabbath. Trade and Industry Minister Eli Yishai commented "It is forbidden, according to Jewish values and Jewish culture, that a thing like this should take place at 2 a.m. on Saturday. Let them do it on another day."[40] Yishai indicated that he would issue indictments and fines based on the Hours of Work and Rest Law.[41]
SOURCE:http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows

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