The launch was celebrated by an all-night book signing and reading at the Natural HistoryMuseum in London, which Rowling attended along with 1700 guests chosen by ballot.[11]
Rowling toured the USA in October 2007, where another event was held at Carnegie Hall in New York with tickets allocated by sweepstake.[12]
Scholastic Inc., the American publisher of the Harry Potter series, launched a multi-million dollar "THERE WILL SOON BE 7" marketing campaign with a 'Knight Bus' travelling to forty libraries across the United States, online fan discussions and competitions, collectible bookmarks, tattoos, and the staged release of seven Deathly Hallows questions most debated by fans.[13]
Scholastic also hosted "Harry Potter Place"—a magical and interactive street celebration at Scholastic headquarters in New York City, where the first U.S. signed edition of Deathly Hallows was unveiled on 20 July 2007. The festivities included 20 feet (6 m) high Whomping Willow, face-painting, wand-making, fire-eaters, magicians, jugglers and stilt-walkers.[14]
J. K. Rowling arranged with her publishers for a poster bearing the face of the missing British child Madeleine McCann to be made available to book sellers when Deathly Hallows was launched on 21 July 2007 and said that she hoped that the posters would be displayed prominently in shops all over the world
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